"Maker.com" was conceived by Alexandre Mainardi, who gained prominence on TikTok by demonstrating the possibility of creating innovative solutions for various challenges, whether to solve practical problems or provide entertainment. His practical and creative approach inspired a community of followers interested in turning ideas into reality.
The name "MAKER" directly reflects the Creator archetype, characterized by the relentless pursuit of innovation, originality, and creative expression. Individuals and brands that identify with this archetype are driven by the desire to materialize something new and meaningful in the world. They are imaginative, resourceful, and have a strong drive to develop new projects.
MUNDIAIS
During the development of Maker's visual identity, words like "create," "combine," "transform," and "build" frequently emerged, capturing the essence of the brand. In addition, the lightning bolt and brain emojis were incorporated as essential components of the brand's universe, symbolizing energy, innovation, and intellect.
The visual concept of the brand was developed based on the idea of combining elements to create something new. Two elements were designed to, together, form a lightning bolt, conveying a sense of energy and movement. Separately, these elements represent:
Angular Parentheses: Inspired by programming codes, they create an opening and closing tag around the brand's name, suggesting a project with a defined beginning and end.
Manufacturing Symbol: Evokes the idea of something produced or printed, reinforcing the connection to the maker culture and digital fabrication.
